UAE Swimming Federation Major-Event Bidding

Case Study

Project Overview

A multi-year strategic contribution to UAE Swimming Federation bidding processes for international swimming championships, delivered as founder experience prior to SLT Sports.

ObjectiveStrengthen the UAE's positioning and readiness in bids to host international swimming championships.

The Challenge

• ·Positioning the UAE competitively within international major-event bidding processes

Dr Sarra's Role

Strategic and bidding advisory — founder experience prior to SLT Sports.

Experience led by Dr Sarra prior to the formation of SLT Sports, advising the federation directly.

Approach

• ·Bid strategy and narrative
• ·Stakeholder and federation alignment
• ·Major-event positioning support

Delivery

• ·Alignment across federation and event-hosting stakeholders

Outcome

• ·Strengthened UAE presence in international swimming event hosting conversations

Key Facts

Client

UAE Swimming Federation (founder engagement)

Organisation Type

UAE Swimming Federation

Sector

National sports federation

Capability

Major-event bidding strategy and federation positioning

Location

United Arab Emirates

Year

Multi-year

Delivered By

Dr Sarra Lajnef-Taylor (founder-era experience)

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