Dr Sarra Lajnef-Taylor as a sports broadcast analyst at FINA Abu Dhabi 2021

Sports Consultancy · UAE & GCC

Sports Consultancy for Governments and Sporting Organisations

Strategy, governance and programme development for the bodies shaping sport across the UAE, GCC and internationally.

SLT Sports advises government entities, sports federations and private organisations on the strategies, systems and programmes required to strengthen participation, athlete development and sporting performance.

Engagements combine executive sports leadership, institutional experience and an athlete-centred perspective to produce practical recommendations and implementation plans — not generic strategy decks.

Where We Support Organisations

Five Challenges Where SLT Sports Adds Value

Engagements typically begin around one of the five strategic challenges below.

Strategy Without a Clear Roadmap

Helping organisations translate ambition into structured priorities and a realistic implementation plan.

Fragmented Athlete Pathways

Creating clearer connections between participation, development and high-performance environments.

Governance & Role Clarity

Clarifying responsibilities, decision-making rights and ownership across programmes.

Stakeholder Alignment

Supporting collaboration between government, federations, delivery partners and private organisations.

Programme Review & Improvement

Assessing existing programmes and identifying practical, sequenced areas for development.

Consultancy Services

Four Pillars of Practice

The consultancy practice is structured around four pillars, frequently combined within a single engagement.

  1. 01

    Strategy & Transformation

    Sports strategy, transformation roadmaps, participation strategy and major-event positioning.

  2. 02

    Governance & Safeguarding

    Governance reviews, policy frameworks and safeguarding aligned to international standards.

  3. 03

    Athlete & High-Performance Development

    Talent-identification frameworks, athlete-pathway design and high-performance systems.

  4. 04

    Major Events & Programme Delivery

    Bidding support, major-event strategy and implementation oversight for large programmes.

Consultancy Process

A Six-Step Engagement Process

Every engagement follows the same six steps, adjusted to scope and timeline.

  1. Discover

    Understand the organisation, its people and the operating context.

  2. Assess

    Review programmes, frameworks and data against the brief.

  3. Define

    Define a clear, achievable direction with prioritised choices.

  4. Design

    Translate strategy into programmes, structures and accountabilities.

  5. Implement

    Support delivery with experienced, hands-on expertise.

  6. Review

    Track outcomes and refine the approach for the next cycle.

Dr Sarra Lajnef-Taylor delivering a keynote address with a handheld microphone

Founder Insight

Successful sporting programmes require clear objectives, stakeholder alignment and disciplined delivery.

Dr Sarra Lajnef-Taylor, OLY — Founder & CEO, SLT Sports
Dr Sarra Lajnef-Taylor as a sports broadcast analyst at FINA Abu Dhabi 2021

Relevant Experience

Verified Experience

A selection of the engagement types informing the current consultancy practice. Confidential project details are not disclosed. Further references can be provided on request once engagement is agreed.

  • National Sports Strategy Advisory

    Strategic contribution at national programme level (confidential).

  • Elite Talent Academy Expansion Study

    Feasibility input into national talent academy expansion (confidential).

  • UAE Government & Federation Projects

    Multiple government and federation engagements across the UAE.

  • Major Swimming Championship Bidding

    Bid-support work for an international championship.

Frequently Asked Questions

Questions We Are Often Asked

Quick answers to the questions clients ask most when scoping this service.

Who does SLT Sports advise?+
We advise government entities, sports federations, sporting authorities, academies and private organisations on strategy, governance and programme development.
What is the typical scope of a consultancy engagement?+
Engagements range from short strategic reviews through to multi-month programmes covering strategy design, governance, athlete-pathway design and major-event support.
Do you support major event bids?+
Yes. We provide bid-support work for international championships, including positioning, technical planning and stakeholder alignment.
What makes SLT Sports' consultancy different?+
Engagements are led by executive sports leadership and elite-athlete experience — producing practical recommendations and implementation plans, not generic strategy decks.
Is client and project information kept confidential?+
Yes. Confidential project details are not disclosed. Specific references can be provided on request once an engagement is agreed.

Discuss a Project

Discuss a Sports Consultancy Project

Bring an objective, a programme or a strategic question — we will respond with a focused engagement plan.