Dr Sarra

Dr Sarra
Lajnef-Taylor, OLY

Olympian. Sports Executive. International Speaker. Strategic Advisor.

Dr Sarra Lajnef-Taylor brings together elite sporting achievement, executive leadership and more than 13 years of experience across international sport, government initiatives, sports strategy, safeguarding and high-performance environments.

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Editorial portrait of Dr Sarra Lajnef-Taylor in a rose jacket

Introduction

A Voice Shaped by Elite Sport and Executive Leadership

Dr Sarra Lajnef-Taylor, OLY, is an Olympian, sports executive, strategic advisor and the Founder and CEO of SLT Sports.

Her career spans elite international competition, sports governance, athlete safeguarding, government and federation advisory, high-performance systems, talent development, major sporting events and women in sport leadership.

As a speaker, advisor and public figure, she brings a perspective shaped by both sides of sport: the experience of competing at the highest level and the responsibility of helping organisations create stronger, safer and more effective sporting environments.

Opportunities

Four Areas of Engagement

Speaking and Keynote Engagements

Dr Sarra Lajnef-Taylor delivering a keynote address with a handheld microphone

Dr Sarra is available for selected conferences, corporate events, universities, leadership programmes, sporting forums and government initiatives.

Leadership through elite sport
Building resilience and sustained performance
Women in sport and leadership
Athlete safeguarding and welfare
Life beyond competition
High-performance culture
Athlete identity and transition
Sports strategy and organisational impact
Navigating international sporting environments
Turning personal achievement into wider impact

Enquire About Speaking

Sponsorships and Brand Partnerships

Dr Sarra Lajnef-Taylor in running kit at sunrise on the Abu Dhabi Corniche

Dr Sarra works with selected brands and organisations whose values align with sport, performance, wellbeing, leadership, inclusion, innovation and positive social impact.

Personal sponsorship
Brand ambassador roles
Campaign appearances
Product partnerships
Sports and wellness campaigns
Performance and recovery partnerships
Technology collaborations
Tourism and destination campaigns
Social-impact initiatives
Long-term strategic partnerships

All partnership opportunities are considered based on strategic fit, credibility, audience relevance and shared values.

Discuss a Partnership

Media, Commentary and Expert Contribution

Dr Sarra Lajnef-Taylor as a sports broadcast analyst at FINA Abu Dhabi 2021

Dr Sarra is available for selected media appearances and expert contributions relating to international sport, sports leadership, athlete experience, women in sport, safeguarding, high performance and major sporting events.

Television appearances
Sports commentary
Expert interviews
Podcast appearances
Documentary contributions
Panel discussions
Editorial interviews
Event hosting
Sports analysis
Digital content

Request a Media Appearance

Collaborations and Impact Initiatives

Dr Sarra Lajnef-Taylor smiling with young Storm Swimming Academy athletes

Dr Sarra is open to selected collaborations that use sport to create meaningful participation, leadership and community impact.

Government initiatives
Women and girls in sport programmes
Youth-development initiatives
Athlete mentoring
University programmes
Community sports campaigns
Leadership workshops
Safeguarding awareness initiatives
Endurance challenges
Charitable and social-impact campaigns

Propose a Collaboration

Speaking Topics

Six Themes Drawn from Sport, Leadership and Public Service

Dr Sarra Lajnef-Taylor laughing during a coaching session at Amity Abu Dhabi

Leadership Under Pressure

Lessons from elite sport, international competition and executive responsibility.

Resilience and Reinvention

Building the ability to adapt, recover and move forward through changing environments.

Women in Sport

Creating stronger opportunities, pathways and leadership representation for women and girls.

Athlete Safeguarding

Building sporting cultures that place safety, dignity and athlete welfare at the centre.

High-Performance Culture

Understanding the systems, behaviours and leadership required to sustain performance.

From Athlete to Executive

Translating the discipline, awareness and resilience developed through sport into leadership and business.

Selected Credentials

Elite Sport. Executive Practice. Public Voice.

6×

Masters World Champion

World Aquatics — 2015, 2019, 2024

5×

Guinness World Record Holder

Endurance and multi-sport

Professional Credibility

→Member of the World Aquatics Athletes Safeguarding Council
→International sports strategy and advisory experience
→Government and federation project experience
→Visiting lecturer and international speaker
→Sports analyst and commentator
→Founder and CEO of SLT Sports

OLY

London 2012 Olympian

Tunisian national swimming team

13+

Years in Sports Leadership and Consultancy

UAE · GCC · International

Professional Experience

Experience Across the International Sports Ecosystem

Dr Sarra Lajnef-Taylor in consultation with academy staff at Amity International School Abu Dhabi

Strategy and Advisory

Experience across sports strategy, transformation, programme development, stakeholder engagement and high-performance systems.

Safeguarding and Governance

Member of the World Aquatics Athletes Safeguarding Council, with wider experience across athlete representation, governance and organisational advisory.

Major Events and Federations

Experience involving major-event bidding, national-team management, international relations and sporting-event delivery.

Leadership and Development

Experience in women in sport, athlete pathways, talent identification, mentoring, speaking and executive education.

Selected Organisations and Engagements

A Career Built Across International Sport

Selected organisations connected to Dr Sarra's advisory, leadership, academic, media and project experience.

World Aquatics
ADEK
UAE Swimming Federation
Sharjah Women's Sports Establishment
University of Wollongong Dubai
Myrtha Pools
Pure Sports
Sanad Abu Dhabi
54 Consulting
Abu Dhabi Sports TV
GCC and Asian Beach Rowing Championships
Confidential national-strategy and academy engagements (under NDA)

Personal Story

From Olympic Competition to Sporting Impact

Dr Sarra represented Tunisia as a swimmer at the London 2012 Olympic Games and competed across six Swimming World Championships.

Her sporting career later expanded across triathlon, rowing, open-water swimming, obstacle racing and endurance challenges.

That first-hand understanding of performance, preparation, pressure and athlete experience now informs her work as a sports executive, consultant, safeguarding advocate, speaker and founder.

Dr Sarra Lajnef-Taylor on the medal podium alongside UAE officials and team-mates

Speaking and Appearance Formats

Adaptable Across Formats and Audiences

Keynote Address
Panel Discussion
Fireside Conversation
Corporate Workshop
Leadership Session
University or School Talk
Media Interview
Podcast Appearance
Campaign Appearance
Brand Event
Event Hosting
Expert Commentary

External Profiles and Features

Independent profiles and institutional references

A small selection of external profiles and features. These links are provided for reference and credibility; the published content is maintained by the respective third parties.

Enquiry

Book or Collaborate With Dr Sarra

Share the opportunity, audience, location, proposed date and intended format. The enquiry will be reviewed based on availability, relevance and strategic fit.

For SLT Sports corporate events, team building, training camps or consultancy mandates, please use the main SLT Sports enquiry form.

Dr SarraLajnef-Taylor, OLY